Evolving an enterprise ecosystem with a consumer feel

Man in white lab coat testing solar panels in PVEL's independent testing lab

PVEL is the industry leader in reliability and performance testing for solar technology. They're on a mission to support the global adoption of solar technology by generating reliable data about the effectiveness of the solar cells being produced.

Our scope of work

  • Brand Strategy
  • Brand System
  • Art Direction
  • Content Creation
  • Information Architecture
  • UI Design
  • Front-end Development
  • Marketing Automation Integration
  • Analytics Integration

After a few years operating under a parent company's brand, PVEL needed to re-emerge in the market with a strong, independent brand.

For several years PVEL operated under DNV-GL brand as part of a mid-2010's acquisition. When the company evolved to once again being independently operated, they wanted a brand that paid tribute to their original company, PV Evolution Labs. The BKO design team refined the legacy brand to bring a modern feel while rooting recognizable traits throughout so PVEL would immediately be recognized upon their market re-launch.

Our scope of work

Brand Strategy
Brand System
Art Direction
Content Creation
Information Architecture
UI Design
Front-end Development
Marketing Automation Integration
Analytics Integration

After a few years operating under a parent company's brand, PVEL needed to re-emerge in the market with a strong, independent brand.

For several years PVEL operated under DNV-GL brand as part of a mid-2010's acquisition. When the company evolved to once again being independently operated, they wanted a brand that paid tribute to their original company, PV Evolution Labs. The BKO design team refined the legacy brand to bring a modern feel while rooting recognizable traits throughout so PVEL would immediately be recognized upon their market re-launch.

BKO Work: brand guidelines that outline the usage of the refined brand designed for PVEL

PVEL's core marketing tool is its website, so we wanted to showcase the people behind the expertise.

By putting real-world imagery of PVEL's leadership, staff, clients, and partners, we've balanced their brand with a consumer feel to give a more direct understanding of their role in the industry. By meticulously curating both human interest shots and product imagery, we've helped PVEL display clearly who they are, what they do, and why they're the industry leader.

Beyond aesthetics, however, we've developed the website to be a lead generation tool. Integrating with Active Campaign and Google Analytics, we provide powerful insights into who's visiting the site and follow up actions to nurture their sales potential for PVEL.

BKO work: Homepage of website developed for PVEL

By putting real-world imagery of PVEL's leadership, staff, clients, and partners, we've balanced their brand with a consumer feel to give a more direct understanding of their role in the industry. By meticulously curating both human interest shots and product imagery, we've helped PVEL display clearly who they are, what they do, and why they're the industry leader.

Beyond aesthetics, however, we've developed the website to be a lead generation tool. Integrating with Active Campaign and Google Analytics, we provide powerful insights into who's visiting the site and follow up actions to nurture their sales potential for PVEL.

BKO work: Homepage of website developed for PVEL

Responsive design helps PVEL's clients get the message wherever they are.

BKO work: website developed for PVEL displayed on tablet and mobile phone
BKO partner: Tori Clifford, PVEL

BKO helped us seamlessly re-enter a market by refining our brand and developing a website that clearly communicates our value proposition. By integrating marketing automation and data tools, they’ve enabled us to effectively measure the progress and success of our outreach and sales efforts.

Tori Clifford • Head of Marketing, PVEL

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