Driving engagement and growing donations via email

One child sitting and one child standing in a building's doorframe

MedGlobal is a global nonprofit dedicated to creating a world without healthcare disparity. Their international team of doctors and caregivers has served more than 150,000 refugees across countries in conflict. In just a few years, they've had hundreds of volunteers and partners donate nearly $10,000,000 in life-saving care, medicine, and equipment.

Our scope of work

  • Campaign Strategy
  • Content Strategy
  • Copywriting
  • UI Design
  • HTML Coding
  • Contact Strategy
  • List Management

The goal was to increase donor engagement to drive continued interest and ongoing funding.

The BKO digital team was tasked with overcoming the nonprofit’s challenges in reaching their email supporters. We identified key issues with their existing campaigns, including:

  • Below-average open rates
  • Inconsistent design and tone
  • Editorial inexperience
  • Donor fatigue

Using data-driven and targeted emails, we helped increase engagement to drive donations to provide critical care to those in refugee camps or active conflict zones. A strategic content management program was developed for the email campaign, including:

  • Defined on-brand experiences
  • Upscaled editorial
  • Clear, straightforward calls to action

Our scope of work

Campaign Strategy
Content Strategy
Copywriting
UI Design
HTML Coding
Contact Strategy
List Management

The goal was to increase donor engagement to drive continued interest and ongoing funding.

The BKO digital team was tasked with overcoming the nonprofit’s challenges in reaching their email supporters. We identified key issues with their existing campaigns, including:

  • Below-average open rates
  • Inconsistent design and tone
  • Editorial inexperience
  • Donor fatigue

Using data-driven and targeted emails, we helped increase engagement to drive donations to provide critical care to those in refugee camps or active conflict zones. A strategic content management program was developed for the email campaign, including:

  • Defined on-brand experiences
  • Upscaled editorial
  • Clear, straightforward calls to action
BKO work: email campaign developed for MedGlobal displayed on mobile phone

The results were signficant.

99.8%
Delivery Rate.

As part of our Qualified Contact Process, we validated all contacts to increase deliverability and reduce bounces and unsubscribes.

30%
Open Rates.

Our team enriched the contact list by infusing more personal data and content to achieve higher open and enagement rates.

50%
List Decay.

By creating more relevant content, including personal stories, success metrics, and progress, we increased engagement and decreased list decay.

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