Building a community around a documentary film

Filmmaker in his studio with camera and lighting equipment

Finding Fellowship is a documentary film about finding connection in a community that was once divided. The film follows the Green family's discovery of ancestral roots in slavery, a familial connection to education, and an intuitive purpose of giving back and moving forward.

Our scope of work

  • Brand Strategy
  • Content Strategy
  • Art Direction
  • UI Design
  • Conent Architecture
  • Front-end Development
  • Campaign Strategy
  • Social Marketing
  • Email Marketing

This project was about raising awareness of a film in a community it affected and beyond.

The BKO design team created a simplified brand that highlights the film's pointed cause and message. A central figure of the film, Fellowship Lane where the Green family grew up, is incorporated into the logo. The color palette is purposely muted to focus on the content without distraction.

Our scope of work

Brand Strategy
Content Strategy
Art Direction
UI Design
Conent Architecture
Front-end Development
Campaign Strategy
Social Marketing
Email Marketing

The goal was to increase donor engagement to drive continued interest and ongoing funding.

The BKO design team created a simplified brand that highlights the film's pointed cause and message. A central figure of the film, Fellowship Lane where the Green family grew up, is incorporated into the logo. The color palette is purposely muted to focus on the content without distraction.

The BKO digital team took charge of the social media strategy, developing a campaign to attract an audience interested in community development and giving back. "Doers Do" is a major theme throughout the film and carried into the social content including imagery, videos, calls to action, and more.

The BKO development team approached the website with a straightforward UI and a focus on keeping the film's trailer and complementary videos centerfold. The content of the site highlights the efforts to keep the community activities and unity ongoing.

BKO work: Instagram marketing on behalf of Finding Fellowship, the film

The BKO digital team took charge of the social media strategy, developing a campaign to attract an audience interested in community development and giving back. "Doers Do" is a major theme throughout the film and carried into the social content including imagery, videos, calls to action, and more.

The BKO development team approached the website with a straightforward UI and a focus on keeping the film's trailer and complementary videos centerfold. The content of the site highlights the efforts to keep the community activities and unity ongoing.

BKO work: Instagram marketing on behalf of Finding Fellowship, the film
BKO work: Homepage of website designed for Finding Fellowship, the film

The results were signficant.

83%
Instagram Followers.

Within a few weeks of launching the campaign, our digial team grew the number of followers on Instagram.

28%
List Growth.

Our digital efforts not only grew the audience across the social channels, but also added interested parties to the email marketing list.

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